If you haven’t yet heard, Apple’s latest update has sent email marketers into a tailspin. The iOS15 update, which started becoming available from 20 September, has serious privacy advantages for Apple users. And it will have a major impact on your email marketing ????
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
Will your emails be arrested?
See how to make this piece of prime real estate work.
Thys’s read: Swipe some fun from gamers’ newsletters
7 key guidelines to assist you in designing animations that enhance your email campaigns
Melaina’s read: Punctuation consultancy’s newsletter. See this example of no-click email content – all the value in the email itself.
Almost perfect... until Outlook.
Here’s a scenario that happens a lot in email marketing: the email design looks incredible; it’s tested across multiple inboxes with confidence. Each test checks out, but then Microsoft Outlook introduces an unwelcome guest—the dreaded thin white line clearly visible in the colour sections of your emailer.
How would you benefit by outsourcing your email marketing?
We’ve come up with five ways you’ll score, and we can think of more!
Gmail is setting clear guidelines that impacts email marketers. In this article we share what you need to do by Feb 2024.
It’s an ongoing debate whether to use text-based format or more designed emails for marketing emails.
One of the pet peeves with the team here at Cantaloupe Digital is discoloured links.
Here's how to set the colour and style of the hyperlinks in your html email newsletter. Especially useful when the default blue link style is messing with your design.
Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Formatting html for Outlook can be tricky - help is here.
Get ready to level up your email marketing game in 2023! Access the webinar recording to discover the top email trends and strategies that you can start using now to drive better engagement, open rates, and conversions.
The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
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