If you haven’t yet heard, Apple’s latest update has sent email marketers into a tailspin. The iOS15 update, which started becoming available from 20 September, has serious privacy advantages for Apple users. And it will have a major impact on your email marketing 🤯
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such.
We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:
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It’s an ongoing debate whether to use text-based format or more designed emails for marketing emails.
