This webinar was presented at the PayFast eCommerce Virtual Summit held in May 2022.
Email marketing is a very effective digital marketing channel for eCommerce stores.
With email marketing you own the connections that you have with your contacts, you don’t have to worry about algorithm changes tanking your reach. What’s more you can communicate with your subscribers directly. With a return on investment of around $38 for every $1 spent it is a must-have! One of the things I love about ecommerce email marketing is that the results are easy to measure: you can tell what sales have occurred because of email campaigns you’ve sent.
What you’ll learn in under 20 minutes today:
- 3 simple ways you can grow your mailing list. This is important because, after all, the money is in your list.
- 6 types of emails you can use to help boost your sales.
- My top sources of inspiration for email ideas.
Sign up to our mailing list to receive access to a recording of the webinar and the cheat sheet.
About the speaker
Melaina Gross
Founder
Melaina is a self-confessed email geek – she’s helped premium brands smash their goals through better email marketing. When she isn’t talking email deliverability, engagement rates, and email design frameworks, you’ll find her researching the latest digital marketing trends or enjoying a run through the streets of Mossel Bay.
