Webinar: Digital Accessibility

Aug 26, 2022 | Accessibility in email, Best practice, Email marketing, Webinars

About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.

Melaina Gross

That figure is astounding. Awareness of accessibility broadens inclusion. What is essential for some is useful for all and leads to better design and user experience.

Join us for a thought-provoking conversation about digital accessibility, and how it applies to you. Find out just how usable your emailers, websites, and apps are to everyone in your audience.


Color Oracle simulator for Colour blindness http://colororacle.org/
WebAIM Web Accessibility in Mind for colour contrast checkers and accessibility best practice https://webaim.org/
Email on Acid accessibility in email development https://www.emailonacid.com/blog/article/email-development/email-accessibilty-in-2017/#bestpractices

About the speakers

Melaina Gross

Founder, Cantaloupe Digital

Melaina is a self-confessed email nerd – she’s helped premium brands smash their goals through better email marketing.

Melaina used to believe email marketing was easy, and maybe it used to be! With increased data privacy awareness and more discerning audiences, nowadays you really need to know your stuff. She believes email marketing is essential and – with the right pieces in place – you’re all set to benefit from this powerful channel.

She loves the email marketing industry because it’s the intersection between the technical and creative worlds, and it inspires and fuels her inner geek.

Melaina is always asking herself and her team, “How can we make email marketing better?”
The answers help Cantaloupe Digital create better campaigns and solutions.

Connect with Melaina on LinkedIn https://www.linkedin.com/in/melainagross/

Jenny Webster

Low-vision Consultant

Jenny is a creative communicator, independence coach, low-vision awareness consultant and an innovator.

Her experience of living with a degenerative eye disease, for more than 45 years, has given her a unique perspective on navigating life, relationships, physical environments, public transport and digital spaces independently. She now uses this knowledge to help others who are new to adapting to low vision, and those who design for inclusion of all people.

She has created a product called a PADPERCH, which is a stand that allows visually impaired people to use free Apps on their smart devices, for electronic magnifying or text reading.

Thanks to an award from the South African Breweries Foundation, the product is currently being refined for manufacture.

Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jennifer-webster-sa/

YouTube: https://www.youtube.com/channel/UCvMRelW_FPSJAxBP5eXJIKA

Jenny’s Tips for Vision friendly presentations: https://youtu.be/9jwIMFKIhdI

Curable website https://c-ur-able.co.za/


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