We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such.Â
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For marketers and communications specialists
It’s an ongoing debate whether to use text-based format or more designed emails for marketing emails.
