This is an email marketer's worst nightmare: you’ve built your campaign and sent it to your client to review; you’ve gone through your pre-send checklist; and your client approved the campaign
Even so something has gone wrong....
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such.
What does Marketing Automation bring to the table that is not already included in a Customer Relationship Management system? In this article we take a look at just that.
Discover the differences between Marketing Automation and an Email Sending Platform.
A recurring challenge in many organisations is the ability to generate leads. We have sourced these top articles all related to lead generation specifically for the Financial Planning industry. What’s more is that the strategies and tactics discussed are inline with our approach here at Cantaloupe too, we know these strategies work, so we are happy to share this information here.