Hey email marketing friend,
Because most people skim read their emails the standard advice is to place your main call-to-action (CTA) near the top of your newsletter to grab attention quickly. However, CTAs at the bottom can be just as effective. I read somewhere that up to 90% of people read the PS before the rest of the email (though I feel that number is exaggerated). Still, it’s worth testing.
For example, in last week’s edition of this newsletter, most clicks came from the link in the PS section.
Consider using your email sign-off to add a CTA—something important, interesting, humorous. It can make your brand more relatable and offer an additional engagement point.
Examples:
Sneak in a CTA to grow your mailing list after your sign-off like this example from Josh Spector. Josh sends a daily newsletter, For the Interested, featuring ideas to help his subscribers to produce, promote, and profit from their creations.
Melaina Gross
PS: Don’t do this in your newsletters
PPS: Reply if you want some help with your email campaigns.
