Results for: Inside Scoop Q & A

How to boost your B2B sales using a bought list

Welcome to the first edition of Inside Scoop – our Q & A with email marketing experts. We catch up with Toby Hone, founder and owner of Afriseek – South Africa’s largest business to business database provider to chat about using a bought list for B2B marketing.

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How profitable is your email marketing?

How profitable is your email marketing?

When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?

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