With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel.
Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Creating the email in html is the answer to this.
Tracking clicks in your email newsletters and other campaigns can help you measure engagement.
Animation is a highly effective way of drawing a reader into your content, sadly email offers limited support for animation! The safest format to use is gif. Here's how to create an animated gif for email.
One area of business that has been completely transformed by the COVID pandemic is the hosting and attending of events. In 2020, we saw companies scramble to adopt tools and technologies that would facilitate virtual events.
Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.
“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
Here is how to give a good design brief to your team so they can create a killer email campaign for you, and more quickly too. Marketers who give a good email design brief find that their emails are created 70% faster.
As we are in a period of lockdown this article could do with a relevant update. The team offers some insights as we were already working 100% remotely.
We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!
We do the comparisons to bring you the best email template creation options. Template builder vs ready-made email template vs custom-made email template. Which one is best?
Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!
It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.
Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.
Our email marketing checklist will get you started the right way.
Once you're set up on your email sending platform this mail marketing checklist will get you going strong on the basics.
How would you benefit by outsourcing your email marketing?
We’ve come up with five ways you’ll score, and we can think of more!
The POPI commencement date (or POPI effective date) is 1 July 2020. A grace period of one year starts running from the commencement date. The Information Regulator will start enforcing the POPI Act from 30 June 2021.
This is an email marketer's worst nightmare: you’ve built your campaign and sent it to your client to review; you’ve gone through your pre-send checklist; and your client approved the campaign
Even so something has gone wrong....
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such.
What does Marketing Automation bring to the table that is not already included in a Customer Relationship Management system? In this article we take a look at just that.
Discover the differences between Marketing Automation and an Email Sending Platform.