Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
The POPI commencement date (or POPI effective date) is 1 July 2020. A grace period of one year starts running from the commencement date. The Information Regulator will start enforcing the POPI Act from 30 June 2021.