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How to use anchor links in emails

Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!

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How profitable is your email marketing?

How profitable is your email marketing?

When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?

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