Gmail’s sender authentication updates – February 2024
Gmail is setting clear guidelines that impacts email marketers. In this article we share what you need to do by Feb 2024.
Melaina Gross Oct 11, 2023 3 min read
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Best practice
Plain text vs html email: which is best?
It’s an ongoing debate whether to use text-based format or more designed emails for marketing emails.
4 powerful ways you can make your email newsletters (more) accessible
The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Why your business needs to care about inclusive design and accessibility
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
How does a blind person read their email? Seven conditions to consider when designing and creating email newsletters
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
Webinar: Digital Accessibility
About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.
How to tweak your emails for dark mode
Dark mode has been a thing since 2019 and it is increasing in popularity so it is worth knowing what you can do to ensure your emails look great in dark mode. Here are some practical ways to do this.
5 killer performance metrics for your email newsletter
Webinar on demand: 5 killer performance metrics you should be using for your email newsletters.
SPF, DKIM, and DMARC explained
We use a travel analogy to explain three email authentication methods - SPF, DKIM, and DMARC.
Data privacy and the role of email marketing
Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
Frequently asked questions about POPIA and email marketing
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
Why we insist on email address verification for our clients
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
Boost inbox joy by render testing your emails
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!