Gmail is setting clear guidelines that impacts email marketers. In this article we share what you need to do by Feb 2024.
It’s an ongoing debate whether to use text-based format or more designed emails for marketing emails.
The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
How does a blind person read their email? Seven conditions to consider when designing and creating email newsletters
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.
Dark mode has been a thing since 2019 and it is increasing in popularity so it is worth knowing what you can do to ensure your emails look great in dark mode. Here are some practical ways to do this.
Webinar on demand: 5 killer performance metrics you should be using for your email newsletters.
The moment you press send on your email campaign, your beautifully designed and created email packs his bags and gets ready for travel.
Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!