The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
How does a blind person read their email? Seven conditions to consider when designing and creating email newsletters
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.