Hi friend
We live and breathe email marketing, so it’s no surprise that we have our own go-to newsletters that we read. For the next few editions of Email Edge, we’ll be sharing a personal favourite from a member of the team. Expect insights, strategies, and a little of the unexpected.
There was only one rule: the newsletter must be one that you engage with regularly / consistently.
Let’s kick things off with Cameron’s.
Have you met Cameron?
He joined in 2022 and is doing a sterling job of taking care of some key clients. One of his regular reads is A Word A Day from WordSmith.org.
This newsletter is RETRO without trying to be retro. It was created in the mid-nineties and I don’t think it’s been updated since. I was really surprised to be honest.
It must be one of the ORIGINAL newsletter of newsletters going way back to 1994. And it’s a great example of classic strategy where the newsletter is the product:
It is 375,324 subscribers in over 170 countries! Here is a breakdown of the number of subscribers – in case you are considering advertising in A Word A Day.
Aside from the aesthetic, or maybe that is part of its appeal, it has stood the test of time delivering on its promise in a no fluff functional way.
Stay curious
Melaina Gross
PS: Have you signed up yet for Mike Stopforth’s Elegant Disruption newsletter? It’s a brilliant read and we’re proud to be Mike’s email partner of choice.
PPS: You know where to come for all things newsletter related 😉
