by Tessa MacTaggart | Jun 12, 2023 | Code snippets, Email production
Why would you want to swap an image on a responsive email? When the desktop image is resized on mobile (scaled down to fit the smaller screen), the text isn’t readable. The layout of the image doesn’t lend itself to mobile. Have a look at this example: Mobile layout A...
by Tessa MacTaggart | Nov 18, 2020 | Code snippets
Why use an html email signature Html email signatures include all the basics of email design, e.g. images, hyperlinks and text styles. A standard design for the entire company is also professional and builds trust with your audience. The benefit of using an html...
by Tessa MacTaggart | Sep 15, 2020 | Code snippets, Email production
What is an anchor link? An anchor link is similar to a hyperlink but instead of linking through to an external source (such as a website) an anchor link jumps to content within the same web page/document/email you are currently viewing. When done right, anchor links...
by Tessa MacTaggart | Aug 5, 2019 | Email marketing, Email production
So you’ve established your client’s goals, your email list is refined and you’re ready to start your email marketing campaigns! However, you find yourself at the crossroads of email design & coding. Do you use: an email template builder, a ready-made email...
by Tessa MacTaggart | Jun 3, 2019 | Email marketing, Email production
Our creative director, Tessa MacTaggart, shares her tried and trusted process for creating email newsletter templates. We often receive requests for a “blank” newsletter design – one which will ultimately be populated by our clients themselves and sent on a regular...
