by Melaina Gross | Jan 17, 2025 | Email edge - Newsletter
Here are some things to start the year off with for your newsletters Hi friend, Welcome to this weekâs edition of The Email Edge: each week we share something short and useful about email marketing. Our mission is to help our readers do better at email marketing....
by Melaina Gross | Dec 10, 2024 | Email edge - Newsletter
Hi friend, I donât know about you, but I was definitely seeing more of these in the Gmail Promo tab on my mobile. You might be too! Now it could be the lead up to Black Friday â either way it is a great topic for this week. From the varied examples found in my own...
by Melaina Gross | Nov 21, 2024 | Email edge - Newsletter
Hi friend, What is email delivery and email deliverability? The two terms are often used interchangeably, but they are not actually the same thing. EMAIL DELIVERY is the email metric that is usually reported on when youâve sent out an email campaign. âWe had a 99%...
by Melaina Gross | Nov 11, 2024 | Email edge - Newsletter
Hey email marketing friend, Whenever you read an article praising the benefits of email marketing, itâs likely to quote that for every $1 spent the return is in the region of $38. The elephant in the room is that this figure doesnât apply across the board, but few...
by Melaina Gross | Nov 7, 2024 | Email edge - Newsletter
Hi email marketing friend, First, thank you for being here. Thank you for reading this and thank you for your support! As you might know, Cantaloupe is a remote working agency and itâs part of our work life to meet regularly to collaborate and co-create. All online of...
