by Melaina Gross | May 2, 2025 | Email Edge - Newsletter
Microsoft’s new email rules: what you need to know Hi friend, Before we get to that news, I wanted to tell you that this pic is the reason you should schedule your email sends off the hour – like 9:07 AM or 2:11 PM. Most emails are sent right on the hour (hello,...
by Melaina Gross | Apr 8, 2025 | Email Edge - Newsletter
Inbox first impressions: mastering the preheader Hi friend, I cry a little bit inside when I do an email audit and see how often preheaders are overlooked. Great subject line but then the preview text is “Read more below” 🥱 or the file path of the first image in the...
by Melaina Gross | Mar 25, 2025 | Email Edge - Newsletter
Hi friend, We’re in our short series of sharing the team’s personal favourite newsletters. You can find the previous weeks’ shares (along with the archive of Email Edge) here. For this series there was only one rule for the team: the newsletter must be one that you...
by Melaina Gross | Mar 17, 2025 | Email production
Creating animations for HTML emails requires careful consideration to ensure compatibility and effectiveness across various email clients. Here are 7 key guidelines to assist you in designing animations that enhance your email newsletters: 1. Use Animated GIFs for...
by Melaina Gross | Mar 14, 2025 | Email Edge - Newsletter
Hi Friend, We’re in our short series of sharing the team’s personal favourite newsletters. You can find the previous weeks’ shares (along with the archive of Email Edge) here. For this series there was only one rule for the team: the newsletter must be one that you...
