Articles by: Melaina Gross

Should you send that Covid-19 email?

We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:

How to set up your Welcome email series

It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.

The art of the Welcome Email

Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.

Email marketing for financial services

Email Marketing advice for Financial Advisors

We have been asked if email marketing really works and if there are any guarantees.  There are two answers to this question: yes (definitely!) and no (if you use it incorrectly).  It depends on your objectives and how you use email marketing.  For this reason we can tell you there isn’t a guarantee as such. 

Marketing for financial advisors

Financial Planners: lead generation tips

A recurring challenge in many organisations is the ability to generate leads.  We have sourced these top articles all related to lead generation specifically for the Financial Planning industry.  What’s more is that the strategies and tactics discussed are inline with our approach here at Cantaloupe too, we know these strategies work, so we are happy to share this information here.

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