by Melaina Gross | Feb 18, 2024 | Email marketing
Originally published October 2018. Let’s put Dr Seuss away for a moment. On a serious note, email marketing has become a lot more complex. It is no longer the work of one person, organisations now depend on team members with specialised skills in order to get the...
by Melaina Gross | Oct 11, 2023 | Best practice, Email marketing
In February 2024, stricter requirements for reaching Gmail recipients will apply. Gmail is setting clear guidelines for all senders, as well as clear guidelines for bulk senders. “Bulk senders” meaning if you send to 5,000 or more Gmail recipients a day. A Gmail...
by Melaina Gross | Aug 23, 2023 | Best practice, Email marketing
Which is best? They each come with their own set of pros and cons. Let’s start by quickly highlighting the differences between the two. What is the difference? A text email is an email format consisting only of simple text and doesn’t include formatting options, such...
by Melaina Gross | Mar 20, 2023 | Email marketing, Email production
Originally published April 2018, updated April 2021, latest update March 2023. Many of Cantaloupe Digital’s corporate clients want to be able to send branded and styled email from Outlook. For instance, a newsletter to a small group of colleagues, a critical internal...
by Melaina Gross | Jan 26, 2023 | Email marketing, Webinars
During this 45-minute session, you’ll learn: How to leverage AI to create high-quality, personalised email campaigns in record time. The latest design trends and how to apply them to keep your brand top-of-mind. What AMP for email is and how it can help you to...