With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel.
Tracking clicks in your email newsletters and other campaigns can help you measure engagement.
One area of business that has been completely transformed by the COVID pandemic is the hosting and attending of events. In 2020, we saw companies scramble to adopt tools and technologies that would facilitate virtual events.
“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?
When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?