by Donna Warnett | May 19, 2021 | Email marketing
With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel. But forget about blasting the same email to your entire customer list. The secret to maximising your ecommerce sales is to send highly targeted emails that...
by Donna Warnett | Apr 14, 2021 | Email marketing, Email production, Online Marketing
You’re probably already tracking clicks in the campaigns you send from email sending platforms such as Mailchimp, as click tracking is generally enabled by default. But have you ever wondered how to track link clicks in your Outlook emails? This can be especially...
by Donna Warnett | Nov 18, 2020 | Email marketing
The purpose of an email newsletter The goal of an email newsletter is to build relationships and keep people engaged. Email may not be as sexy as newer channels, such as social, but it’s still the most effective way to build a one-on-one relationship with your...
by Donna Warnett | Sep 16, 2020 | Email marketing
Measuring email ROI You understandably want to make sure that every marketing dollar is working for you. Done right, email has phenomenal ROI – outperforming paid search and social media by miles. Every dollar invested in email marketing yields an average return of...
