AI in email marketing

Nov 30, 2023 | AI in email marketing, Three Things Thursday

It has been 12 months since ChatGPT turned the world upside-down 🤯 How have email marketers adapted and used generative AI in 2023?

Melaina Gross

Founder
AI in email marketing

It has been 12 months since ChatGPT turned the world upside-down 🤯

How have email marketers adapted and used generative AI in 2023?

Generative AI has been helpful in email marketing in strategy, planning, and content creation. But can you rely on AI to write your emails for you, and should you entrust it to do the work that in-house/freelance copywriters and strategists have done so far? These examples shed light on AI’s growing strengths and weaknesses.

 

Evaluating AI Tools: key aspects for email marketers to consider when evaluating the use of AI in their workflows. Here are the top generative AI tools used by email marketers according to Litmus.

 

🤔 How are you using AI in your email marketing? Take our AI survey here.

 We’ll share our findings with you here and in a future edition of our weekly newsletter, Three Things Thursday. If you want to make sure you don’t miss it you can opt in here

Photo by Alex Knight on Unsplash

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