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Webinar: Digital Accessibility

About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.

How to tweak your emails for dark mode

Dark mode has been a thing since 2019 and it is increasing in popularity so it is worth knowing what you can do to ensure your emails look great in dark mode. Here are some practical ways to do this.

Code snippets for Adobe Dreamweaver

Have you ever thought to yourself, “How can I speed up the process of creating html for my emailers?” Or maybe you’ve wanted to make your coding more efficient and error free for yourself. Well look no further. Code snippets could be just what you need!

Apple iOS 15 and your email marketing

No doubt you’ve heard something about the update from Apple that has email marketers in a tailspin. In June, Apple announced their iOS 15 update, which has major privacy advantages for Apple users. And a major impact on email marketers.

Data privacy and the role of email marketing

Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.

Data privacy and the role of email marketing

Html email for Outlook

Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Creating the email in html is the answer to this.

How to create animated gifs for email

Animation is a highly effective way of drawing a reader into your content, sadly email offers limited support for animation! The safest format to use is gif. Here's how to create an animated gif for email.

Animated gif photoshop tutorial - blog

The best lead-generation tactics for your B2B business

Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.

Generating high quality leads is crucial for business. No leads = no new clients. Here are some tactics that are helping many B2B organisations attract the right leads.

Artboards in Photoshop

Make responsive email design easier with Photoshop artboards. Visually, artboards serve as individual canvases within a Photoshop document, which simplifies and speeds up the design process. It makes visualising the mailers easier and ensures consistency.

Make responsive email design easier with Photoshop artboards.

Your company newsletter is more important than you think

“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?

How to create an html Outlook email signature

A well-designed, functional email signature is both professional and essential. It represents your company by including your logo, contact details and sometimes social platforms and an optional advertising banner.

How profitable is your email marketing?

When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?

How to use anchor links in emails

Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!

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