Learn to email market like a pro

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How profitable is your email marketing?

When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?

How to use anchor links in emails

Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!

Should you send that Covid-19 email?

We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:

Boost inbox joy by render testing your emails

There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.

Good news, render testing can save you!

How to boost your B2B sales using a bought list

Welcome to the first edition of Inside Scoop – our Q & A with email marketing experts. We catch up with Toby Hone, founder and owner of Afriseek – South Africa’s largest business to business database provider to chat about using a bought list for B2B marketing.

Email templates vs email builders

We do the comparisons to bring you the best email template creation options. Template builder vs ready-made email template vs custom-made email template. Which one is best?

Email newsletter template design

Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!

How to create the perfect email newsletter template

How to set up your Welcome email series

It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.

The art of the Welcome Email

Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.

Email Marketing advice for Financial Advisors

We have been asked if email marketing really works and if there are any guarantees.  There are two answers to this question: yes (definitely!) and no (if you use it incorrectly).  It depends on your objectives and how you use email marketing.  For this reason we can tell you there isn’t a guarantee as such. 

Email marketing for financial services

Financial Planners: lead generation tips

A recurring challenge in many organisations is the ability to generate leads.  We have sourced these top articles all related to lead generation specifically for the Financial Planning industry.  What’s more is that the strategies and tactics discussed are inline with our approach here at Cantaloupe too, we know these strategies work, so we are happy to share this information here.

Marketing for financial advisors

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