When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!
Here is how to give a good design brief to your team so they can create a killer email campaign for you, and more quickly too. Marketers who give a good email design brief find that their emails are created 70% faster.
As we are in a period of lockdown this article could do with a relevant update. The team offers some insights as we were already working 100% remotely.
We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!
Welcome to the first edition of Inside Scoop – our Q & A with email marketing experts. We catch up with Toby Hone, founder and owner of Afriseek – South Africa’s largest business to business database provider to chat about using a bought list for B2B marketing.
We do the comparisons to bring you the best email template creation options. Template builder vs ready-made email template vs custom-made email template. Which one is best?
Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!
It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.
Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.
Our email marketing checklist will get you started the right way.
Once you're set up on your email sending platform this mail marketing checklist will get you going strong on the basics.
How would you benefit by outsourcing your email marketing?
We’ve come up with five ways you’ll score, and we can think of more!
The POPI commencement date (or POPI effective date) is 1 July 2020. A grace period of one year starts running from the commencement date. The Information Regulator will start enforcing the POPI Act from 30 June 2021.
Let’s face it. The main reason marketers send email campaigns from Outlook is because it is so convenient!
Do you have killer topic ideas, but not enough content to follow through? Roundup articles might just be an answer.
This is an email marketer's worst nightmare: you’ve built your campaign and sent it to your client to review; you’ve gone through your pre-send checklist; and your client approved the campaign
Even so something has gone wrong....
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such.
What does Marketing Automation bring to the table that is not already included in a Customer Relationship Management system? In this article we take a look at just that.
Discover the differences between Marketing Automation and an Email Sending Platform.
A recurring challenge in many organisations is the ability to generate leads. We have sourced these top articles all related to lead generation specifically for the Financial Planning industry. What’s more is that the strategies and tactics discussed are inline with our approach here at Cantaloupe too, we know these strategies work, so we are happy to share this information here.