How would you benefit by outsourcing your email marketing?
We’ve come up with five ways you’ll score, and we can think of more!
Gmail is setting clear guidelines that impacts email marketers. In this article we share what you need to do by Feb 2024.
One of the pet peeves with the team here at Cantaloupe Digital is discoloured links.
Here's how to set the colour and style of the hyperlinks in your html email newsletter. Especially useful when the default blue link style is messing with your design.
The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
How does a blind person read their email? Seven conditions to consider when designing and creating email newsletters
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
To maximise event attendance, seamlessly manage responses and offer your attendees an experience they’ll love, you need to have the right tools for the job...
New trends can be exciting and overwhelming at the same time. There’s already so much change to deal with every day, right? The good news is we’re going to save you loads of time and mental energy.
Have you ever thought to yourself, “How can I speed up the process of creating html for my emailers?” Or maybe you’ve wanted to make your coding more efficient and error free for yourself. Well look no further. Code snippets could be just what you need!
Apple's iOS15 update has serious privacy advantages for Apple users. And a major impact on your email marketing. Find out what it means for you and your brand’s email marketing.
No doubt you’ve heard something about the update from Apple that has email marketers in a tailspin. In June, Apple announced their iOS 15 update, which has major privacy advantages for Apple users. And a major impact on email marketers.
Webinar on demand: 5 killer performance metrics you should be using for your email newsletters.
Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel.
Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.
“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
Here is how to give a good design brief to your team so they can create a killer email campaign for you, and more quickly too. Marketers who give a good email design brief find that their emails are created 70% faster.
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!
Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!
This is an email marketer's worst nightmare: you’ve built your campaign and sent it to your client to review; you’ve gone through your pre-send checklist; and your client approved the campaign
Even so something has gone wrong....