Learn to email market like a pro
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SPF, DKIM, and DMARC explained
The moment you press send on your email campaign, your beautifully designed and created email packs his bags and gets ready for travel.
Data privacy and the role of email marketing
Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
Frequently asked questions about POPIA and email marketing
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
Boost your ecommerce sales with these 6 email marketing tactics
With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel.
Html email for Outlook
Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Creating the email in html is the answer to this.
How to track link clicks in Outlook
Tracking clicks in your email newsletters and other campaigns can help you measure engagement.
How to create animated gifs for email
Animation is a highly effective way of drawing a reader into your content, sadly email offers limited support for animation! The safest format to use is gif. Here's how to create an animated gif for email.
Hybrid events: A new way to run events, and how to make them work for your brand
One area of business that has been completely transformed by the COVID pandemic is the hosting and attending of events. In 2020, we saw companies scramble to adopt tools and technologies that would facilitate virtual events.
The best lead-generation tactics for your B2B business
Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.
Artboards in Photoshop
Make responsive email design easier with Photoshop artboards. Visually, artboards serve as individual canvases within a Photoshop document, which simplifies and speeds up the design process. It makes visualising the mailers easier and ensures consistency.
Your company newsletter is more important than you think
“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?
How to create an html Outlook email signature
A well-designed, functional email signature is both professional and essential. It represents your company by including your logo, contact details and sometimes social platforms and an optional advertising banner.
How to swap images for responsive emails
If you’ve ever wanted to show a different image on your mobile device than on a desktop client, this tutorial is for you!
Why we insist on email address verification for our clients
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
How profitable is your email marketing?
When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
How to use anchor links in emails
Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!
Marketers do these 4 things to help get their html emails out the door faster
Here is how to give a good design brief to your team so they can create a killer email campaign for you, and more quickly too. Marketers who give a good email design brief find that their emails are created 70% faster.
Sneak peek into our work spaces – updated
As we are in a period of lockdown this article could do with a relevant update. The team offers some insights as we were already working 100% remotely.
Should you send that Covid-19 email?
We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:
Boost inbox joy by render testing your emails
There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.
Good news, render testing can save you!
Email templates vs email builders
We do the comparisons to bring you the best email template creation options. Template builder vs ready-made email template vs custom-made email template. Which one is best?
Email newsletter template design
Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!
How to set up your Welcome email series
It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.
The art of the Welcome Email
Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.
How to email market like a pro – part 1
Our email marketing checklist will get you started the right way.
How to email market like a pro – part 2
Once you're set up on your email sending platform this mail marketing checklist will get you going strong on the basics.
Top 5 benefits of outsourcing your email marketing
How would you benefit by outsourcing your email marketing?
We’ve come up with five ways you’ll score, and we can think of more!
What does POPIA compliant email marketing look like?
The POPI commencement date (or POPI effective date) is 1 July 2020. A grace period of one year starts running from the commencement date. The Information Regulator will start enforcing the POPI Act from 30 June 2021.
How to write a roundup article
Do you have killer topic ideas, but not enough content to follow through? Roundup articles might just be an answer.
What to do when you hit send and discover you’ve made a mistake
This is an email marketer's worst nightmare: you’ve built your campaign and sent it to your client to review; you’ve gone through your pre-send checklist; and your client approved the campaign
Even so something has gone wrong....
