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Apple iOS 15 and your email marketing

No doubt you’ve heard something about the update from Apple that has email marketers in a tailspin. In June, Apple announced their iOS 15 update, which has major privacy advantages for Apple users. And a major impact on email marketers.

Data privacy and the role of email marketing

Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.

Data privacy and the role of email marketing

Html email for Outlook

Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Creating the email in html is the answer to this.

How to create animated gifs for email

Animation is a highly effective way of drawing a reader into your content, sadly email offers limited support for animation! The safest format to use is gif. Here's how to create an animated gif for email.

Animated gif photoshop tutorial - blog

The best lead-generation tactics for your B2B business

Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.

Generating high quality leads is crucial for business. No leads = no new clients. Here are some tactics that are helping many B2B organisations attract the right leads.

Artboards in Photoshop

Make responsive email design easier with Photoshop artboards. Visually, artboards serve as individual canvases within a Photoshop document, which simplifies and speeds up the design process. It makes visualising the mailers easier and ensures consistency.

Make responsive email design easier with Photoshop artboards.

Your company newsletter is more important than you think

“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?

How to create an html Outlook email signature

A well-designed, functional email signature is both professional and essential. It represents your company by including your logo, contact details and sometimes social platforms and an optional advertising banner.

How profitable is your email marketing?

When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?

How to use anchor links in emails

Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!

Should you send that Covid-19 email?

We’ve noticed some email marketing trends emerging in reaction to Covid-19. Some emails getting it right and some others not so much. The implication for businesses differs: for some to communicate is valid and relevant and for others, communicating about Covid-19 just adds to the noise. Rule of thumb, you should be communicating if:

Boost inbox joy by render testing your emails

There is nothing worse than creating a beautiful email and after sending the email out you receive feedback that it is broken in some email clients or devices. Or, worse still, that your beautiful email doesn’t get delivered but ends up in the spam bucket.

Good news, render testing can save you!

Email templates vs email builders

We do the comparisons to bring you the best email template creation options. Template builder vs ready-made email template vs custom-made email template. Which one is best?

Email newsletter template design

Maybe you’ve been tasked with producing your company’s email newsletter or maybe you’ve been doing newsletters for a while and want to compare notes. Either way, if you’d like to know how an email newsletter template is planned and designed then our latest article is for you!

How to create the perfect email newsletter template

How to set up your Welcome email series

It’s easier to do an email welcome series than you think. You will be able to set up your welcome series after reading this post. Remember you are always welcome to contact us for help with your welcome emails.

The art of the Welcome Email

Have you ever signed up to a mailing list and only received your first email from them months later? I bet you’d forgotten signing up in the first place and you might even have unsubscribed.

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Apple iOS 15 and your email marketing

Apple iOS 15 and your email marketing

No doubt you’ve heard something about the update from Apple that has email marketers in a tailspin. In June, Apple announced their iOS 15 update, which has major privacy advantages for Apple users. And a major impact on email marketers.

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