The goal is to make your emailer as accessible as possible in your general approach to email newsletter creation.
Accessible design aligns with your marketing strategy. One of your primary goals is to turn prospective customers into paying customers or supporters. A good marketing strategy helps you achieve that goal.
How does a blind person read their email? Seven conditions to consider when designing and creating email newsletters
Accessibility means making sure everyone can receive and understand your email message regardless of any disabilities or assistive devices they may be using.
About 15% of your clients face barriers to accessing digital information. This is not including those who have limited data and access to smart technology.
Dark mode has been a thing since 2019 and it is increasing in popularity so it is worth knowing what you can do to ensure your emails look great in dark mode. Here are some practical ways to do this.
eCommerce email marketing tips to help boost your sales and 3 easy ways to grow your database.
To maximise event attendance, seamlessly manage responses and offer your attendees an experience they’ll love, you need to have the right tools for the job...
New trends can be exciting and overwhelming at the same time. There’s already so much change to deal with every day, right? The good news is we’re going to save you loads of time and mental energy.
Have you ever thought to yourself, “How can I speed up the process of creating html for my emailers?” Or maybe you’ve wanted to make your coding more efficient and error free for yourself. Well look no further. Code snippets could be just what you need!
Apple's iOS15 update has serious privacy advantages for Apple users. And a major impact on your email marketing. Find out what it means for you and your brand’s email marketing.
No doubt you’ve heard something about the update from Apple that has email marketers in a tailspin. In June, Apple announced their iOS 15 update, which has major privacy advantages for Apple users. And a major impact on email marketers.
Webinar on demand: 5 killer performance metrics you should be using for your email newsletters.
The moment you press send on your email campaign, your beautifully designed and created email packs his bags and gets ready for travel.
Here are two recent changes in the data privacy space the impact the role of email marketing. 1) Third-party data is going away soon and 2) the Apple iOS 15 will give users more data privacy options which will make the open rate a useless email marketing metric.
Here are our clients’ most frequently asked email marketing questions (and answers), specifically in relation to the South African POPI Act.
With the right strategy in place, email can be an ecommerce business’ most profitable digital marketing channel.
Have you ever wanted to send an extra special email from Outlook but find that your beautiful layout breaks when it arrives in your recipient’s inbox? Creating the email in html is the answer to this.
Tracking clicks in your email newsletters and other campaigns can help you measure engagement.
Animation is a highly effective way of drawing a reader into your content, sadly email offers limited support for animation! The safest format to use is gif. Here's how to create an animated gif for email.
One area of business that has been completely transformed by the COVID pandemic is the hosting and attending of events. In 2020, we saw companies scramble to adopt tools and technologies that would facilitate virtual events.
Generating high quality leads is crucial for any business. Without leads, there are no new clients. B2B lead-generation is tough, and the truth is that there’s no silver bullet. Experimenting, measuring and refining your approach is key to figuring out what works best for your audience, and your business. Here are some tactics that are helping many B2B organisations attract the right leads.
Make responsive email design easier with Photoshop artboards. Visually, artboards serve as individual canvases within a Photoshop document, which simplifies and speeds up the design process. It makes visualising the mailers easier and ensures consistency.
“Do we really need an email newsletter?” It’s a question we’re often asked. In some industries, such as e-commerce, it’s easier to see the value of newsletters as they can trigger immediate sales. But in others, immediate results are rare. So is it really worth it? And what are the benefits?
A well-designed, functional email signature is both professional and essential. It represents your company by including your logo, contact details and sometimes social platforms and an optional advertising banner.
If you’ve ever wanted to show a different image on your mobile device than on a desktop client, this tutorial is for you!
People change jobs, companies close, and over time the email addresses on your mailing list become invalid.
When we talk about measuring the success of email campaigns, marketers often focus on metrics such as opens, clicks and delivery rates. There’s a huge amount of value in using these KPIs to optimise your email marketing. But what most business owners and leaders really want to know is: What impact did this email campaign have on the bottom line?
Have you ever wondered how to add anchor links into your email newsletter? Keep reading, we’ll tell you what they are, when to use and how to do it!
Here is how to give a good design brief to your team so they can create a killer email campaign for you, and more quickly too. Marketers who give a good email design brief find that their emails are created 70% faster.
As we are in a period of lockdown this article could do with a relevant update. The team offers some insights as we were already working 100% remotely.