Challenges and outcomes
The Sasfin marketing team were struggling with lead times of more than 3 weeks for an event invitation and response microsite creation. We stepped in to help and cut this down to 1 week. In addition, data accuracy has improved and they now have access to campaign reports at their convenience.
There’s been great progress over the last 12 months; we’ve achieved a 97% delivery rate, a 38% open rate, and an 8% click rate.
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Delivery rate
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Open rate
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Click rate
The Cantaloupe team has helped to professionalise the whole process for our email sends. The designs of the mails are exceptional, we are able to track the progress of the emails, who has read, opened, unsubscribed etc. The team are all very professional; they pay close attention to detail and provide valuable insight to our work.
Terri Katz – Marketing Manager
Campaign:
Women’s month online event
- Invitation
- RSVP Backend
- Calendar reminder
Their parting words for anyone who’s thinking about working with us?
Don’t give it a second thought. Just use Cantaloupe. You won’t regret it.
Elisheva Gilbert – Chief Marketing Officer & Head of Small Business at Sasfin
