Getting your brand active on social media expands your reach. Remember that search engines index content from social media too. This helps you dominate the search results on page one when customers search for your brand.
Having said that your decision about which social media platform to focus most of your efforts on should be guided by your ideal customer demographic.
Different age groups of customers have certain preferences of communication.
Baby boomers: The baby boomers prefer face to face communication. They are more likely to be less comfortable and familiar with online communication and they like to interact verbally (for instance on the phone) and when possible, in person.
Generation X are people in their 30′s and 40′s and are fairly comfortable with technology. They are likely to be LinkedIn and other professional social networking tools as well as Facebook.
Generation Y: The Generation Y crowd is in their late teens and 20′s they have grown up with all the latest technology trends. They are good at find what they want. They are the ones you will find on most social media platforms.
In addition you should bear in mind how you are going to use certain platforms.
Will it be for business-to-business or business-to-consumer?
Here is an example of the different Facebook options and how they can be used for marketing:
What’s Really the Difference Between Facebook Pages, Groups and Profiles?
With several overlapping features, Facebook’s Pages, groups and profiles leave many users confused.
Below, we highlight the differences between Facebook Pages, groups and profiles to help you understand when and how to use each one.
What is a Profile?
A Facebook profile is meant to represent a single individual, and is for non-commercial use.
What is a Page?
Think of a Facebook Page as a Timeline for organizations, businesses, brands and public figures. Similar to profiles, Page owners can post stories, add a cover photo, host events and more. Those who have “liked” a Page will see the Page’s updates in their News Feeds.
If you’re looking to promote your company or raise brand awareness, you’ll want to create a Facebook Page. You can share promotions, offer specials, make announcements and essentially, build a central fan base.
To create a Page, you will need a personal Facebook profile which will then be linked to your business Page.
Pages come with a set of features that profiles and groups don’t have, for example, the ability to manage notifications, messages and scheduled posts on the “Activity” tab. Pages also come with a section called “Insights,” which help track of how posts are performing and who is connecting to your Page.
What is a Group?
Like discussion forums, groups allow specific sets of people to share photos, links, updates and more.
Groups are great for connecting family, peers, teammates, co-workers or people with a shared interest. Members can ask and answer questions, post about events or job openings and follow conversations about topics that interest them. Additionally, groups allow you to send mass messages directly to the group members’ inbox.
For marketing purposes, you could join relevant groups as your company and engage with the members of the group about your product or service, provided what you post is not too salesy and rather offers interesting content to the group.
Facebook is just one example of how to use a social media platform for business marketing purposes, but there are similar options available on other social platforms. If you need help with your social media strategy and set-up please contact us.
Now that you have a better idea of which platforms you may use, let’s have some fun!
It’s no secret that posts with graphics enjoy more engagement. Engagement is seen as the comments, shares (retweets), and likes your posts receive. And it is also better to brand your social media pages in an impactful way.
So here is a great tool (free to very low cost as you may need to buy some of the creative you generate). It allows you to design your own graphics and comes with the correct dimensions for Facebook cover pictures, twitter header image, Pinterest post, Instagram post, blog graphic and more. A large selection of fonts make it possible to create formal artwork and more relaxed and fun artwork. Enough said. Go check it out: