Search Engine Optimisation helps you get found organically on internet search engines
Search Engine Optimisation (SEO) is the process of adjusting certain criteria on your website so that major search engines, like Google and Yahoo can find and display your website when someone types in a search term or keyword that matches what your website is about.
Search engines look for websites that are relevant to what the searcher is looking for and present the most relevant websites on page 1 and 2 of the search results pages. These are called organic results.
Internet users trust organic results. 71% of people have more trust in organic results than paid results. And most internet users don’t look beyond the first 3 pages of results that search engines provide.
You need to optimise your website so that your website is better ranked and is displayed within these top organic results, increasing your chances of being found by people looking for products and services like yours.
The diagram below illustrates organic and paid results: