Get instant online visibility and generate leads
Using paid online advertising methods can greatly boost the number of leads generated from your website. Pay-per-click (PPC) advertising is a typical paid for advertising concept, in that you pay for your space, just like you would on a billboard, except that with online advertising channels, your reach is to a much larger audience than just your local street corner and those who drive past.
Benefits of pay-per-click advertising
- You can instantly get your products or services in front of a large number of potential leads.
- It is the fastest way to significantly increase traffic to your website.
- It offers you the ability to pin-point your ideal audience and serve ads only to them
- You can also target your ads to specific geographies and specific times of the day.
- You will only pay when someone actually clicks on your ad.
- Even if they don’t click on your ad, you still get brand awareness because the ad has been presented to them.
Types of pay-per-click advertising
There are different types of PPC available as well.
At Cantaloupe, we specialise in 2 types of PPC advertising, being:
Search Engine Advertising and Social Media Advertising.
We use some of the major pay-per-click marketing platforms that are most commonly used.