Let your emails be a marketing tool
Email marketing is a successful method of generating leads and sales for your business. It allows you to reach hundreds of potential customers in the shortest possible time.
It requires that database information is collected and collated. Email campaigns are then sent to these databases with relevant product content, special offers, industry news, newsletters, customer service announcements, invitations and the like.
Sending commercial based email
Email is a tool for relationship building with a database of new and existing customers. There are 2 types of commercial emails:
- Promotional emails: entices users to take immediate action
- Retention based emails / newsletters: focused on giving information of value to the customer
Our approach is to plan a strategy with our clients. We use the best bulk mailing service providers to ensure that your emails reach their destination. We also use best practice email template design and coding to ensure that emails are displayed correctly in all email programmes.
Statistics such as open rate, bounce rate, click through rate and social shares are provided after each mailer is sent out.
More detailed reporting such as which recipient opened the email, clicked on links, etc. are also available.
Benefits of bulk emailing:
- Cost effective
- Highly targeted
- Less intrusive than other marketing channels
- Still the best business communication tool