For years now, Google has been encouraging website owners to implement SSL[i] certificates and since October 2017, the Chrome browser (developed by Google and currently the most popular browser[ii]) has a new feature – warning users that their connection…
While your website is aimed at delivering information about your company and driving sales, social media platforms are more about engaging with your audience with informal, explanatory pieces which establish your business as an expert in your industry, and are interesting enough, that people will share them with friends.
You may have heard the saying “Content is King”
This is certainly true when it comes to getting traction in the Google search engine. The reason content on your website is so important is because Google (or rather the Google spiders that crawl the internet) indexes this information and displays it in the search results.
If someone tells you they guarantee they can get you to page one of Google or that they will list you on 7000 search engines you need to turn the other way and run. It’s just not possible. And there aren’t 7000 search engines.