Let’s face it. The main reason marketers send email campaigns from Outlook is because it is so convenient! Sending email marketing campaigns from Outlook is not a good thing to say the least. Why then do marketing managers still find themselves having to support their organisations in sending corporate communication email from Outlook?
This is an email marketer’s worst nightmare: you’ve built your campaign and sent it to your client to review you’ve gone through your pre-send checklist and your client approved the campaign Even so something has gone wrong….
Discover the differences between Marketing Automation and an Email Sending Platform.
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such. We…