What’s in a name?

“Cantaloop (Flip Fantasia)” is a song by jazz-rap group Us3 from their 1993 album Hand on the Torch.  It features a sample of Herbie Hancock’s song “Cantaloupe Island” It’s FUNKY but at the same time has the makings of a timeless classic. It’s also the inspiration for how Cantaloupe Digital arrived at its name.  It sounded like fun and that’s one thing we want to have when we work with you and help you grow your business.

Some experts believe that the best names are abstract, a blank slate upon which to create an image. Others think that names should be informative so customers know immediately what your business is. Some believe that coined names (that come from made-up words) are more memorable than names that use real words. Others think they’re forgettable.

Entrepreneur.com

I love our name but it has held some practical implications for me in terms of marketing this name that I would like to share with you: