Branding and logo design hacks

It’s no secret that a logo is an important component of your organisation’s brand. In simple terms a brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Advertising professionals argue many more points around this too but that is the gist of it.

The question then is: “How important is your logo, slogan, and design elements to you, and how does this translate into your approach to getting these designed?”