It’s no secret that a logo is an important component of your organisation’s brand. In simple terms a brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Advertising professionals argue many more points around this too but that is the gist of it.

The question then is: “How important is your logo, slogan, and design elements to you, and how does this translate into your approach to getting these designed?”

brandingHere are two ways you can get your logo and brand elements designed or updated:

  1. The first approach is to commission the services of a graphic designer or agency
  2. The second approach is to outsource to a freelance directory service such as Fiverr  and 99designs

If creativity and originality are important to you and you feel they will add value to the brand you are creating then the services of a designer or agency is most likely the option for you. There is an accompanying price tag though. So you need to be honest with yourself about your objectives and the need for a custom design logo.

If, however, you are happy to provide a reasonably good brief (information about your company, preferred colours and style) and your main requirement is for a reasonably professionally designed logo which may not be original then the second option could work for you. You may decide to start off with option two as an interim option and once your company and subsequent marketing budget has grown then enlist the services of an agency or graphic designer.

For a review of Fiverr check out this blog post
It is good to be aware of the benefits and pitfalls of using this approach.

What about FREE?

There is a third option: you can design your logo yourself with the help of Squarespace’s logo design tool

Even free is not quite free though, as you will need to pay to download the high resolution (print quality) version of your logo. You will need the high resolution version for business cards and any other printed material such as flyers or brochures.

So there you have it. One piece of advice – no clip art or word art. It is not likely to be of service to you!

How have you had your logo designed? Please share your experiences with us, we would love to hear all about it, tell us in the comments section below

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