This brilliant infographic explains the right approach organisations should have when using bulk email to communicate with the contacts on your mailing list. We share this approach to email marketing. Bulk email is a very effective way for you continue the conversation with customers and prospects once they have left your website or used one of your services.
As you are no doubt an expert in your field you need to be sharing your expertise to help your subscribers solve a problem. The infographic illustrates how important it is to remember that an actual person is going to be receiving your email.