Websites – to DIY or not to DIY

We can all agree your website is a critical asset in your marketing plan. If you don’t have one yet or if you have a website you are really not happy with, you will most likely be asking yourself about the best way to go about this.
For which ever reason, you may even be considering doing it yourself (DIY). Perhaps it’s a cash flow issue, and perhaps you have an existing set of skills that will help you.

web-codingThis is what we have found to be factors to consider before taking the plunge and doing your website yourself:

  • Time. If you don’t have a lot of experience you will spend a lot of time figuring out how to build your site. Don’t underestimate the amount of time you will spend tinkering to get it just right. And even then it may not be perfect. You will need to learn to live with some things that may not be exactly how you want them.
  • Be clear on what you need the website to do for you. First consider your objectives and your marketing plan. Then once you have a clear picture of what the website must help you achieve you can go about planning the structure and functionality.
  • Remember our Essential Website Checklist and refer back to it to ensure you cover as many of the items as possible.
  • Don’t fixate on the little things – or rather don’t sweat the small stuff – and be open to the outcome.
  • The sooner you website is up and running you can move onto the next step in your plan. The longer you spend perfecting and tweaking only delays your progress.
  • Get it going and then revisit it to tweak. A website is something that can grow with your business and as you need it to. That’s a big benefit over printing 1000 flyers and not handing them out quickly enough before they lose relevance and become outdated.

Alternatively you may have realised the attractiveness of doing it cheap is outweighed by the benefits of letting an experienced team do it for you. If that is the case please feel welcome to contact us.
What skills or resources can you call on that can help you build your website? Here are a few:

  • Planning
  • Copywriting
  • Graphic design
  • Html and css
  • Ability to follow instructions
  • Time. If you’re computer savvy with a reasonable degree of technical skill you can figure out how to do a basic website.  Set aside about 20 to 30 hours over the period of a few days to develop your website (this estimate is for a website of around 8 pages).  Of course this does depend on how particular you are about the end result.  And this is assuming you know what you want to achieve and you have your website content ready.

 Have you tried your hand at building your own website?  Share you thoughts and experiences in the comments section below

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