We’re not talking about the type of traffic that makes you late for meetings. The traffic we are referring to is traffic to your website – virtual feet through the door of your place of business!
Once your website is up and running you need to get those feet through the door. The quickest and most targeted way to do this is with Google Adwords.
Google offers businesses a way to advertise on the Google search engine, and this is the pay-per-click (PPC) advertising system called Google Adwords. This advertising can be seen in the top 3 slots and down the right hand side of a search results page.
With Google Adwords you pay every time someone clicks on your advert (hence the name Pay Per Click or PPC for short). Adwords offers instant gratification – put money in and your ads will show. This is different to search engine optimisation and search results that show up in the organic section of the Google search results page.
Some of the benefits of using Google Adwords:
- Target your adverts specifically to users who may be searching for your product or service.
- Set the parameters of your adverts, like the geographical location where your advert will appear, the time of day when your advert will appear and the days of the week.
- Cost effective as you can choose the maximum you want to spend when someone clicks on your advert.
- No minimum spending limit for your adverts and you can chose to edit your budget at any time.
- Maximum return on your advertising investment.
- Edit your existing advert and publish changes within minutes.
- Detailed performance reports are available on demand.
Some people don’t think that Google Adwords work, because 60 to 70% of internet users choose not to click on ‘those adverts’, but remember there are still the remaining 30 to 40% who will. And even if your ads are not clicked on, they are still seen, so you get some exposure that way too.
It is a very effective form of advertising in the digital space and drives traffic to your website.
Read about the difference between SEO and Pay Per Click (also known as PPC)