The Essential Website Checklist

Your website is the foundation of your digital marketing strategy.  It’s the first thing you need to set up when you embark on marketing your business on the internet. Our checklist will help you ensure that your website is not just about pretty pictures but also about functionality that you need to put in place in order to use your website to grow your business.

  1. Newsletter signup along with a plan to send regular newsletterschecklist
  2. A blog to which you contribute meaningful and relevant articles to at regular intervals
  3. Social Media share functionality make it as easy as possible for people to share your content
  4. Your contact details. It should be as convenient as possible to contact your company – put your contact information in the footer of your website too
  5. Decent content which you keep updated as your company grows / changes
  6. Links to your Social Media pages, yes unless you’re an undertaker or someone else with a brand that is not really social (though you are welcome to prove me wrong!), you most probably do need a  social media page.  This is also a good strategy to dominate the first page of Google search results for your brand
  7. If you can measure it you can manage it! Put Google Analytics tracking on your website and check these reports regularly. Even better use the Goal Conversion tracking in Analytics.  Together this will give you a good indication of your marketing efforts working to drive traffic to your website and if prospective clients convert to an enquiry once they are on your website.  Also make use of the Google Webmaster tools and be sure to submit a sitemap in here.
  8. Do Basic SEO on your website (Title, Description, and Keywords, use the Header tag functionality.  This is similar to the functionality you get in Microsoft Word to format a document)
  9. Ensure it works on mobile devices – browsing from mobile devices is growing on a daily basis.  Give your site visitors the best experience possible from desktop and mobile devices.  One strategy is to have separate websites for desktop and for mobile (mobi site) but this means you have to maintain two websites (and do SEO for both).  Consider a responsive website for your website. This is a website that works optimally on both desktop and mobile devices.
  10. It needs to be fast – people are impatient and they wont wait around for your website to open.  If they wait more than 3 seconds they’ll leave.
  11. Do regular backups – check that your website hosting company backs up your website on a regular (daily) basis and have a backup plan of your own in case their’s fails.
  12. Put internal links on the pages on your website to better assist Google index all the pages on your website and assist site visitors to navigate your site

Download a copy of the checklist

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