Social Media vs Email Marketing

If you had to choose between email marketing and social media to market your business, which would you choose?  Email marketing, social media, or both?

Check out this infographic from HostPappa for a comparison of the two across four different factors:

  1. Benefits
  2. Growth
  3. Usage
  4. Reach

They present a compelling argument for business using both email marketing and social media to market their businesses, but ultimately email marketing still wins.

What I have noticed is even the Social Networks use email marketing to get you to visit their websites.  Think of the emails Twitter sends out to announcing who has tweets for you, or the Facebook upcoming Birthdays emails.


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