Search Engine Optimisation

If someone tells you they guarantee they can get you to page one of Google or that they will list you on 7000 search engines you need to turn the other way and run. It’s just not possible. And there aren’t 7000 search engines.

search-engine-optimisationThe techniques companies promising these results are using will most likely damage your reputation with Google and run the risk of having your website sent into the equivalent of deep space also known as page 100 of Google.
This is the way to do SEO (Search Engine Optmisation):

  • Put meta data (pages titles, description, keywords) on the pages of your website.
  • Make sure you have a responsive website .
  • Use the header tags on the website.
  • Submit to Google webmaster tools.
  • Put Google Analytics on your site.
  • Keep your site up to date with relevant content (whether the pages of the site or on a blog / news section).
  • Interlink the pages of your website. For example when you mention one of your services on your home page then hyperlink that word or phrase to the actual services page.

These days, the bulk of SEO strategy is about content – high quality, relevant content which helps Google create a better experience for its users because of the increased relevance of the results Google is bringing back to them in relation to what they searched for.
The good news is that you can re-purpose your content and leverage it better. Let’s say you write a 500 word blog post on your website. You can post an attention grabbing introduction to the blog post on your Facebook page and link it to your blog post. This way you’re bringing traffic to your website. Or maybe you start off with recording an audio file or video to use on your website, you can transcribe it and publish both in a blog post – the video is available for people who prefer video and the transcript is available if they are not able to or prefer not to watch a video. The video is naturally hosted on YouTube and embedded in you blog post.

What information can you share with your customers that will help them? An idea is to focus on one theme for the month and create content for that theme – blog post, email campaign, LinkedIn post, Facebook and so on.

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