A recurring challenge in many organisations is the ability to generate leads. We have sourced these top articles all related to lead generation specifically for the Financial Planning industry. What’s more is that the strategies and tactics discussed are inline with our approach here at Cantaloupe too, we know these strategies work, so we are happy to share this information here.
7 Reasons why Financial Planners struggle attracting leads
Kirk Lowe, Financial Services brand expert at Tactibrand, and founder of Financial Marketing University shares his big 7 reasons that are holding Financial planners back from generating consistent and predictable leads.
While your website is aimed at delivering information about your company and driving sales, social media platforms are more about engaging with your audience with informal, explanatory pieces which establish your business as an expert in your industry, and are interesting enough, that people will share them with friends.
We have been asked if email marketing really works and if there are any guarantees. There are two answers to this question: yes (definitely!) and no (if you use it incorrectly). It depends on your objectives and how you use email marketing. For this reason we can tell you there isn’t a guarantee as such. We can’t tell you for sure what your click through rate will be and how many referrals or sales you will get. What we can do instead is explain the ways you can ensure you are doing all the right stuff to get email marketing working for you. We can also look at the performance of email marketing in general to prove the claims that it is a worthwhile channel to market in.
Don’t think that just because you’ve got a website, people will visit it.
In the same way that a business card only works if you give it to people, you need to actively connect with your clients and bring visitors to your website.
In this post we are going to concentrate on email branding (also known as email media) and how you can use it to connect with your clients.
You may have heard the saying “Content is King”
This is certainly true when it comes to getting traction in the Google search engine. The reason content on your website is so important is because Google (or rather the Google spiders that crawl the internet) indexes this information and displays it in the search results.